In term of research there are 2 kinds of research, first one is Quantitative Research and the other is Qualitative Research. Quantitative research basically dealing with quantitative data. I have done and still conduct this research, but qualitative one I haven’t got the experience to taste it… well not until this morning. This morning I attended the research for qualitative research (the test type, methodology, and result is secret! 
). For me this is a new experience. This is my first experience done such research in very proper way, every action is done according to the plan. The good news is the research result was quite encouraging us to do the next plan. Me, my boss, my MT friend, the brand manager, and the two designers from England was pretty please with the result. For me, this event is another insightful moment, and I try to experienced it as best as I could. Well next week I will also joining to my second and third qualitative research. Wew a busy week I guess, can’t wait for it 
November 13, 2010
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December 22, 2010 at 6:20 pm
The first is always exciting…. but listening to zillion groups, I can fall a sleep!!
And have you tried to follow a group from translator?? That was tough and tiring!!
I can’t believe you’ve experience qual and didn’t tell me about it. I’m hurt
It was FGD, concept test and I can even put down the basic DG for it if you want… LOL