يَا مَعْشَرَ الْجِنِّ وَالْإِنسِ إِنِ اسْتَطَعْتُمْ أَن تَنفُذُوا مِنْ أَقْطَارِ السَّمَاوَاتِ وَالْأَرْضِ فَانفُذُوا لَا تَنفُذُونَ إِلَّا بِسُلْطَانٍ

Hai sekalian jin dan manusia, jika kamu sanggup menembus (melintasi) penjuru langit dan bumi, maka lintasilah, kamu tidak dapat menembusnya melainkan dengan kekuatan. (QS, 55:33)

This is my favorite Al-Quran verse when I go travelling with airplane. I always try to ask for window seat that can viewed wings clearly. Everytime the plane take-off or landing, I always amazed on how can human can met God’s challenge to above verse.

For me the logical causal effect of that verse are:

1. Sky or atmosphere can be passed on, Yuri Gagarin first proved this in April. 12th 1961. When we still debate whether Yuri was “passing” or “arrived” in sky. Neil Amstrong seal the discussion with literally landed on the moon-July, 20th 1969. Al-Quran as far as I know the only holy book that clearly stated that sky can be penetrated and challenge human to do so.

2. You (human and genie) can only do it using your power. It is interesting for me, that God use “power” as a way to do that. For me the logical thing is because the verse is meant for human and genie, both of beings have different concept of strength. After showing that the task (penetrating the sky) is possible, God also told us how to do it, implicitly 😀 .  I don’t really know what definition of power for genie to used to go to space, but for human is clearly their mind. I am interested to talk about this second point further.


Some things troubling my mind lately and I decided to pour it out in this post. To be honest I don’t feel any ease to write this sensitive topic in this post but because I believe there will be no one know about you then I write this post.

About a week ago, my friend make a statement that she is already converted to Syiah. To be honest, living in Sunni community like in Indonesia don’t give any enough exposure to this branch (may I called it branch?) of Islam. I know about Syiah first time when I was in Junior High School but only through books. So when my friend told me she is converting (is even converting is the right term?) to Syiah, I got interested in the subject and done some small research through Google. To set a context, there is only several people who knew she is converting even her parents and family don’t know about this fact. As a researcher, I tried to be open minded and unbiased as I could, but at the end I can’t find the logic that make me comfortable with this religion. For me its too many flops in its journey as religion. But enough about it, I don’t want to discussed about these what I believe as floops, but instead what happen next.


Ever curious what happens after Harry Potter’s book finished?

Well for some of you who are interested to know what the future of holds for Harry, Hermione, Ron, and etc you can refer it to here: http://www.buzzfeed.com/ellievhall/28-things-that-happened-after-the-harry-potter-books-ended


“Go become the man who steal the moon” (Dr Nefario)

Congratulation to Pertamina! The first Indonesian company in Fortune 500 list.

A very late progression in my calculation to enter this prestigious list if you asked me… But again it is never fair to compare BUMN with MNC directly in the first place so it is always better late then never at all.

Congratulation Dahlan Iskan and Karen Agustiawan! I always know you both are inspiring people from the start 🙂

Hope there will be more Fortune 500 companies from Indonesia in the future.

source: http://www.thejakartaglobe.com/business/pertamina-featured-on-fortune-global-500-list-in-indonesian-first/



As a marketer (a researcher one to be exact) I always believe everyone is a walking and living brand… Brand called their respective name. In my case, I am a walking brand named Freddy Ekoyanto Perkoso. Like all others, I came in society with certain physical attributes (1.8 m of height, 84 kg (oops! a little overweight aren’t we? 😀 ) of weight for instance) and personalities (a little introvert, a little nerd, etc :D). But one important thing that I learn is people always buy brand instead of a product. So instead of looking for any shampoo (for instance) that first seen in the shelf, consumer will took some of their precious time to try to find their favorite shampoo brand in the shelf and pay premium price if they have to. Another example is: instead of checking all the ingredients of the product, consumers always tend to choose only their brand with variant that suit them better. A brand that offer something that consumer needs and the most important thing is can deliver it. It is always more than just product and always about brand. It is always about soft-facts instead of hard-facts if you know what I mean.